DJI UNVEILED MATRICE 600 DRONES, EQUIPPED FOR AERIAL PHOTOGRAPHY AND DESIGNED SPECIFICALLY FOR PROFESSIONAL FILM MAKERS

DJI launched its latest and most powerful drone, the Matrice 600 (M600). The move comes in a bid to help film makers and professional photographers to record videos and capture images from a high altitude. The company claims that its latest drone can work with wide-range systems such as live television and movie making.

The drone maker announced that the M600 will cost $4,599 and features high-end capabilities. DJI’s new drone is a heavy lifter, therefore, users can attach big and professional cameras with the drone and record videos in the air for almost half an hour. In addition, the M600 is embedded with new video downlink called LightBridge 2. This feature allows users to stream in 1080p and record videos at 60 fps from long distance. Also, the company has embedded six intelligent batteries, offering extended flight time. The embedded camera can move 360 degree to record compelling visuals. To determine the precise position of the unmanned vehicle, the company has incorporated new flight controller, A3, along with three inertial measurement units(IMUs) and three GPS units. DJI also allows its users to upgrade the flight controller from A3 to A3 Pro or DJI’s Real Time Kinematic (D-RTK) for better performance.

Moreover, the Smart flight safety tool helps the unmanned vehicle to automatically adjust its flight parameters. The company believes that many industrial grade customers will find M600 appealing as it can eliminate high risk jobs such as inspecting oil rigs. This depicts that the company is making efforts to differentiate its offering from its competitors to entice users to buy its products.

“The M600 is the most-powerful and easiest-to-use professional platform DJI has ever produced,” DJI’s senior product manager, Paul Pan, said in statement released on Sunday. “We’ve pre-programmed all M600 platform data and information into the A3 flight controller, remote and transmission system to minimize setup and get you flying as quickly as possible.”

Meanwhile, the drone maker’s Ronin series has been appreciated by many professionals searching for handheld stabilizers. The company also introduced its first aerial gimbal, Ronin-MX. Many tech experts predicted that this Ronin-MX will help the company boost sales. In addition, professionals can attach many compatible cameras such Sony, Panasonic, and Canon with the gimbal. The DJI’s aerial gimbal can fly for almost 15 minutes and also allows the cameras to rotate 360 degrees.

The launch of M600 will help the company acquire a competitive edge over other market players in the drone industry. However, many tech experts are of the view that the company should improve its pricing strategy to improve revenue prospects.