Drones and drone videography have been on the rise in the last few years, with the development of more cost-effective and higher quality drones helping to expand the sector rapidly.

One of the areas of drone videography that has seen a great deal of expansion, is the marketing and events sector. Included in this are corporate events, weddings, and other celebrations, which can excellently and uniquely be captured with the help of professional drone videography.

Here are some of the major reasons why the events and marketing sector has jumped on the drone videography train.

Reason 1: Eye-catching and unique

Drone videography, despite being around for a number of years, still has a unique and eye-catching quality.

In an area that is so competitive, such as the events and marketing sector, setting yourself out from the crowd is a crucial goal to achieve. In doing this, you can help drive new business to your business, which is essential for a successful enterprise. Investing in drone videography is therefore an effective way of achieving this goal.

Reason 2: For advertising purposes

One of the best examples of effectively using drone videography in the events and marketing sector, is for advertising purposes. As more businesses choose to display moving videos as part of their opening web page, it can help create a very effective and eye-catching first impression.

A wedding planner or venue, for example, could be utilizing drone videography to display a stunning example of their location and services on their website, to great effect.

Reason 3: Demonstration of innovation

The last point that we will touch upon for why the events and marketing sector has utilized drone videography, is that it shows that a particular company is on the forefront of innovation.

If you are trying to decide between two similar event companies, where one has an exciting video using drone videography, compared to a standard video, the choice is likely to be the former. Using drone videography, can help improve your clients’ perceptions of how up to date you are, which can be a deciding factor.

Last word

As drone videography use continues to grow in many different areas, the use in the events and marketing sector looks set to increase.